George Marshall offers his opinion on what strikes a chord with people, and it is not the phrase, "Save the Planet."
Guardian Unlimited
Change the Message to Save the Planet
By George Marshall
Oct. 15, 2007http://blogs.guardian.co.uk/climatechange/2007/10/change_the_message_to_save_the.html
Please, I beg you, if you care about climate change forget about "saving the planet". ...read more »