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Dear RE-AMP colleague,
As we head into the 2008, the RE-AMP Media Center is building a communications plan for the coal working group to establish our priorities and objectives. The need is wide, and the projects are numerous. We ’d like your help to allow us to determine the best way to serve your purposes and the best arenas to take the fight.
Please take a moment to fill out the enclosed questionnaire or forward it to your point person on coal. You can also forward this to other allies in your organization or state. Please hit reply, type your answers next to each question, and send everything to Rick Fuentes, Fuentes@fresh-energy.org. I ’ve also enclosed the RE-AMP Media Center brochure to assist you with some of the services we can provide.
Thank you – I look forward to expanding our work with all of you,
Rick Fuentes
Sr. Media Relations Specialist
651-726-7572
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Needs Assessment: Questionnaire for the Coal Working Group
About your organization:
1. What are your immediate goals and tasks regarding coal in 2008?
a. What coal plants are in the permit process?
b. What are the proposed plants?
c. What plants are already under construction?
2. Where in the process are they?
a. Land use?
b. Air permit?
c. Construction?
d. Transmission?
e. Other?
3. Do new state laws or regulations help or hinder your efforts? If yes, please explain.
a. Regional agreements or regulations?
b. Agreements or accords?
4. What ’s the economic and job outlook in your area and state?
a. Where are the available jobs?
b. Which geographic areas are the hardest hit by job losses?
5. Who’s working in your state? (Mark all that apply)
a. Is the demographic changing? How so?
i. By age?
ii. By education level?
iii. By ethnicity?
b. Which new ethnic groups, if any, have you recognized?
6. Are some industries coming or going which could affect jobs? Please indicate yes or no to each:
a. Farm?
b. Industrial?
c. Tech?
d. Other? Please explain.
7. What’s the political attitude toward coal in your area?
a. Is the coal industry lobbying local elected officials? If yes, please cite examples.
8. What assets does your group have? (Mark all that apply)
a. Funding?
b. Membership?
c. Specific roles of those on staff, i.e. Grassroots organizers, communications people, internet-savvy techies?
9. Are you a Re-Amp member? Please indicate yes or no.
a. Are you a member of the coal working group?
b. Or another working group? Which one(s)?
About your work:
1. What resources do you have to have to defeat coal in your state? (Mark all that apply)
a. Website?
b. Database of members?
c. Messenger Training materials?
d. Camera? Digital photo? Video?
e. Database of grasstop leaders? Labor? Faith? Elected?
f. Multi-lingual materials?
g. Database of journalists?
h. Other? Please explain.
2. What resources do you feel your group is lacking? (Mark all that apply)
a. Communications people?
b. Media Training?
c. Media Advisories, Press Releases, or other direct to press communications?
d. Internet experience?
e. Press relationships?
f. Press contact info?
g. Interviewing skills?
h. Other? Please explain.
About you?
1. Are you a designated spokesperson to the media?
2. How many interviews have you done in the past month? Year?
a. What percentage of those resulted in quotes and stories?
b. Were those clippings positive or negative to you and your work or group?
3. How do you see your personal relationship with journalists? Please indicate yes or no to each:
a. Are you consulted as an expert?
b. Are you called on for future story ideas?
c. Are you only called to react to the actions, words of others?
d. Are you treated as someone with an agenda?
4. Is the media fair to your group and the coal issue? If no, please explain.
a. Have you noted inaccuracies in reporting?
b. How do you respond to unfair statements, inaccurate facts, or lack of coverage?
5. How could you improve quotes, stories, relationships, and accuracy in the media?
6. Are you familiar with the Re-Amp Media Center Services?
a. How could the Media Center assist you in your work?
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